PLEASING OUR MEN

Sun (Auckland), Volume IV, Issue 992, 7 June 1930, Page 23

PLEASING OUR MEN

NEW STYLES INTRIGUING Whom do women dress to please? Again, the age-old question has been dragged to the fore for controversial purposes and answered by a wellknown fashion expert as follows: “Whether we are willing to admit it or not, there is a biological motive behind dress. And the big idea, regardless of all the soft-pedalling, is to make ourselves appear as attractive as possible, especially to the opposite sex. Few women are so fascinating that they can get away with dowdy, unbecoming clothes. _ “Even the flapper of yesteryear was not dumb, in spite of her pose. As soon as she discovered that ultrashort hair and straight, shapeless costumes no longer intrigued men she lengthened her skirts, allowed her hair to grow and became a young woman of appealing charm and grace, she didn’t have to be told twice that the tomboy swagger had lost its allure; that men had grown just a bit weary of frank, open display and that the time was again ripe for mystery and romance. “The new styles designed for spring and summer are the type that flatter women—and, incidentally, intrigue men. But this does not mean that they are all things to all women. This is a season in which the fashion-wise woman will watch her step as never before, for there are countless styles that are suitable only for certain types of women. On the other hand, for every figure ill under the sun there is a remedy this season. Fashion offers ways and means of giving an illusion of curves where curves do not exist and of giving an impression of slenderness to figures too plump for beauty.