VALUE OF ADVERTISING
MAKING LIBRARIES KNOWN NEWSPAPER ASSISTANCE Methods of advertising public libraries were discussed this morning at the Libraries Conference by Mr. J. Xorrie. chief librarian of the Wellington Public Library. Ho dealt at length with the value of posters appealing to the public, and illustrating what might be read in the various sections in which modern libraries are classified. Library publicity must make a personal appeal, so that people who ordinarily did not enter a library door might be induced to do so. Libraries were well advertised in those news-papers which devoted special columns to literature and books. Such advertisement was without doubt the form of publicity which reach'd the largest number of readers. Libraries could also be made known by periodic bulletins. folders. and pamphlets. Many cities of the United Kingdom adopted this method, with excellent results. The advantage of posters was that they produced an immediate and unavoidable impression. They were burned into the memory largely because they were seen when the mind was not occupied with other words.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/SUNAK19300306.2.97
Bibliographic details
Sun (Auckland), Volume III, Issue 914, 6 March 1930, Page 11
Word Count
173VALUE OF ADVERTISING Sun (Auckland), Volume III, Issue 914, 6 March 1930, Page 11
Using This Item
Stuff Ltd is the copyright owner for the Sun (Auckland). You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in