PAGEANT OF INDUSTRY

Sun (Auckland), Volume III, Issue 900, 18 February 1930, Page 9

PAGEANT OF INDUSTRY

MAMMOTH FAIR OPENS IN ENGLAND 200,000 BUYERS INVITED British Official Wireless RUGBY, Sunday. Thousands of prospective customers arrived iu England at the week-end for the British Industries Fair. The two sections, of which one is at Olympia, London, and the other at Castle Bromwich, Birmingham, are to be opened on Monday. The fair is the greatest trade exhibition the world has ever seen. Personal invitations to visit it have been sent to 200,000 trade buyers in 60 countries. The fair has grown steadily in size since its Inception. This year it is larger and more comprehensive than ever before and is by far the largest trade exhibition in the world. For the first time the London exhibition is to be held in a specially-equipped Olympia, which offers greater comfort and accommodation than did the White City used in previous yiars. The place of honour in the main hall is given to a huge exhibit of the Empire Marketing Board, which dilfiays not only the products of the Home Country, but of the Dominions, India and the Colonies. LIDO TO ARCTIC Olympia otherwise is devoted to “light industries,” such as clothing and a display which offers goods to suit everybody, from the bathing belle to the Arctic explorer, pottery and glass, photographic equipment, sports goods and scores of other products. At Birmingham, where the heavy section of the fair is held, the exhibitions have increased until there are eight miles of shop windows and four miles of gangways with stands on either side. All have been arranged iu sections to facilitate the inspection of goods in which visitors wil! have special interest. The hardware and brass foundry sections have in particular open developed this year. The entire fair illustrates the immense scope of British industry as well as the vigorous commercial enterprise now being displayed by it.