CORRECT FOOTWEAR

Sun (Auckland), Volume III, Issue 857, 28 December 1929, Page 7

CORRECT FOOTWEAR

“PATRIATA” SHOES ARE COMFORTABLE AND STRONG

Everyone should be proud of the excellent boots and shoes made in New Zealand, because not only are they superior in wear and appearance, tut the making of them gives work to people in our own town.

An outstanding example is furnished by the Auckland firm of G. A. Coles and Company Ltd., who have the largest boot factory in Auckland, and who work on the policy that wherever possible they themselves support local industry. This applies particularly to New Zealand leather, which they use exclusively for soles and for the heavier footw’ear.

The effect of the purchase of New Zealand leather means help to other New Zealand industries, right throughout the country, not only to the tanners, but to the farmers who sell the hides.

When, therefore, a buyer purchases a pair of New Zealand-made shoes, he not only has the pleasure of knowing that he is giving employment to New Zealand boot factory operatives, out he should know that he is buying New Zealand leather and furthering the interests of New Zealand farmers, and in every direction keeping the money in the country. The farmers, in their turn, must realise that the more New Zealand-made boots are sold, the better is the home market for their hides. Leather is, however, only one example of the supporting New Zealand policy of G. A. Coles and Company, Ltd. For example, the wooden heels fitted to ladies’ shoes are made of New Zealand timber. Further, all their shoes, including the famous “King Cole” and “Patriata” brands, are put up in cardboard boxes made in New Zealand, thus in another direction providing work for their fellow countrymen.