"TELL THE WORLD”

Sun (Auckland), Volume III, Issue 831, 27 November 1929, Page 11

"TELL THE WORLD”

NEW ZEALAND SHOULD ADVERTISE

REVENUE FROM TOURISTS “People are now looking for new places to visit. 1 believe that we who live iYi the Pacific are on the verge of a big tourist invasion.” So said Mr. George Armitage, secretary of the Hawaii Tourist Bureau, speaking at the Auckland Advertising Club luncheon at the Farmers’ Trading Company’s rooms this afternoon. Mr. Armitage said he and his wife had visited New Zealand six years ago and had been much impressed by it. “We feel that Auckland is a little bit more like America than any other place in New Zealand,” he said. “Don’t become too American, all the same, as tourists from that country want something different.” He expressed the opinion that the Rotary movement had done more toward the creating of friendship in the Pacific than any other movement in the world. As a representative of publicity tn. Hawaii he was out here to co-operate with New Zealand publicity departments to assist both countries. New Zealand publicity was given free of charge in Hawaii. “No other country lias as many charms in such a small compass and is as attractive to American tourists as New Zealand,” declared the speaker, who urged that the Dominion should spend more money in advertising its beauties. Last year 5,000,000 tourists went out of the United States to countries overseas, taking with them 800,000,000 dollars. They were now looking for fresh places and New Zealand would be one of them. As far as Hawaii was concerned, increased sums had been spent on publicity since the war and it was estimated that last year more than. 10,000,000 dollars had been brought by tourists. The traffic was mounting by about 15 per cent, every year.