“First with News ”

Sun (Auckland), Volume II, Issue 369, 1 June 1928, Page 1

“First with News ”

“Football Special” Sells in City's Lunch Hour DETAILS OF ALL BLACKS’ WIN By placing a complete newspaper, a “Football Special,” on the streets an hour and forty minutes before any rival yesterday, THE SUN ear.ted the appreciation of all good Aucklanders. At 12.30 p.m. me press began to print the “special,” an equivalent of the usual first edition, with all the news of the world available up to that time, and it was rushed to the city stands and the suburbs. The city was surprised to find a newspaper on sale in the luncheon hour, and the public’s appreciation of the enterprise was immediately apparent. In Queen Street queues formed up in front of some of the news boys, and in a short time there was hardly an office without a newspaper spread out and members of the staff gathered around it. The result was that practically everybody interested in the All Blacks tour of South Africa knew the details of the first victory long before a contemporary brought out its first edition at 2.15 p.m. The speeding-up of the production of a newspaper involves no little organisation, and it cannot be the de cision of an hour or two before the happening. The co-operation of all staffs—literary, advertising, type-set-ting and distributing—was necessary. Though the actual news of the vie tory was available before 8 a.m. (the flag on The Sun proclaimed it), the detailed description took much longer as it had to be retransmitted, from the southern cable station. Altogether the “Football Special” was substantial proof that The Sun is living up to the slogan of “First with the News.”