MODEL MODERN HOME

Sun (Auckland), Volume II, Issue 340, 28 April 1928, Page 11

MODEL MODERN HOME

NOVEL EXHIBITION ADVERTISING CLUB’S PLANS What is a model modern home? With so much thought being given to domestic architecture, fittings, and decoration, a practical demonstration to be given by the A uc k" land Advertising Club is looked forward to with interest. At the big exhibition to be held in the Town Hall from Majs, 22 to May 26, the club will have constructed a five-roomed brick house, complete with every labour-saving device, and the scheme of decoration will be on modern lines. Of especial interest will be the model kitchen, the snug den, and the delightful living room. Months of work have already been put into the project of the exhibition by the club’s executive, which has profited by the experience of last year’s display. The show is to be one of the most successful of its kind ever held in the Southern Hemisphere. The whole of the Town Hall and concert chamber, supper chamber, and vestibules have been mapped out for displays and other attractions, and the space available has been taken up. ART PUBLICITY The main Town Hall will be devoted to exhibits by the newspapers, advertising agents, and kindred interests. The New Zealand Government will be strongly represented by the Tourist and Publicity Ojces, and by the Railways Advertising Department, exhibiting the very latest in propaganda designed to stimulate the prosperity of the Dominion. High-class displays of indoor and outdoor signs, comprehensive demonstrations of office and mail order systems and other facilities, will be presented in a manner that should prove a convincing revelation to business folk and to the public. ALADDIN’S CAVE The concert chamber will strike a note of originality as an Aladdin’s store, with shopping avenues repealing captivating miniature window displaj's embracing all kinds of goods on the market. There will be public voting on the relative merits of the displays and competitions, for which, prizes will be donated. POSTER ART One of the finest collection of commercial art ever brought together in New Zealand or Australia will be the array of posters ir! the large gallery of the main hall. It will include samples of the best work of famous designers and artists such as Brangyn. Herrick, Cox, and others of international repute. These posters are being specially sent out from Great Britain by the British Poster Association. Others are being contributed by the Empire Marketing Board at the instance of the New Zealand Government Publicity Department, which is giving the club’s effort praiseworthy support. Other posters are by Auckland donors. Here, too, the public will have opportunity to record merit votes. The supper chamber of the Town Hall is to be converted into a charming refreshment saloon, WTfere nationally known biscuits will be dispensed at a very nominal price. The room will have an Oriental setting, and its patrons will also be treated to free continuous programmes of cinema pictures dealing with industries, scenic resorts, and other suitable subjects. There will be competitions for school essays on the exhibitions, and for fancy dresses contests.