Boosting New Zealand

Sun (Auckland), Volume I, Issue 170, 8 October 1927, Page 29 (Supplement)

Boosting New Zealand

The World’s Dairyman Products For All Lands LESS than a century ago a bush-clad country with a few scattered settlements round its coasts, to-day a veritable land of milk and honey. That in a sentence adequately describes New Zealand. Fifty years ago the exports of this country were negligible. To-day our primary products have put New Zealand on the map and the products of her farm lands are to be found in all parts of the globe.

DXGLAND forced her way into the forefront of the world’s notice by the excellence and quality of her manufactures. New Zealand has done the same with her primary products. Not satisfied with established markets in the British Isles, however, the pioneers of certain industries are establishing markets in all possible parts of the world, and never before have the primary products of any other country been boosted to such good purpose as are those of this Dominion. In this respect the products of our dairies and our apiaries have been specially boosted, and in both instances the greatest amount of pioneering work has been done by co-operative concerns, and it is these concerns who today are establishing a demand for our produce in strange markets. Take the products of our dairies. Butter from Waikato pastures is finding a ready sale in Canada, and during last winter Australia was a strong buyer. Surely it reads almost like carrying coals to Newcastle. To-day one New Zealand organisation has agencies throughout, the whole of the East. In Singapore the hospitals are supplied with milk, pure and palatable, fresh from Waikato pastures. Mixing plants in various parts of the East utilising New Zealand’s milk, powders and butter are enabled to play the part of milkman to large connections. On many of the world’s largest liners travellers have to thank New Zealand farmers for the fresh milk, cream and butter served up to them at every meal. In fact, wherever civilised man goes

to-day, he must sooner or later be confronted with the name New Zealand prominently and attractively displayed on certain of the products of her turesIn addition, New Zealand’s dairy produce is known for its quality, and always commands a high comparative price in the world’s markets. New Zealand honey has an even more enviable record. For price it leads the world on the London market, and is almost double the value of the product of some countries. At the present time Mr. J. Rentoul, managing director of the New Zealand Co-operative Honey Distributors’ Association, is touring the world investigating the possibilities of establishing and developing foreign markets for his association’s product- He states in a letter to a friend in New Zealand that already New Zealand honey is to be found in all parts of the globe. Germany, Sweden, India and Greenland, all display New Zealand honey in their store windows, and still there exists great opportunities for increasing the demand if only a progressive programme of marketing and advertising is put under way. Thus are the primary producers doing their bit to put New Zealand on the map. It certainly gives rise to wonder also why it is that farmers, in many instances, waste time and money over side issues and products with a hazardous market when there are tried and profitable markets capable of greatly increased exploitation. Especially, also, when New Zealand has so much land awaiting development.