SELLING BY SPEECH
ELOCUTION IN BUSINESS “rpHIS is a competitive age and the man who displays his goods to the best advantage is the man who sells them.” Speaking- on the value of elocution in business to the Advertising Club at the fortnightly lunch yesterday, Mr. H. C. Borradale, who is elocution judge at the present competitions, introduced in this way the application of good speaking to salesmanship. Mr. Borradale is master of elocution in Brisbane colleges and announcer at the Brisbane broadcasting station. Mr. Borradale stressed the value of correct modulation of the voice and the cultivation of a proper tone. In the art of salesmanship it was necessary to avoid the monotonous style of speech and to use the oratorical pauses and the little tricks of stagecraft. It was also important to place the voice properly. Reading aloud from books and leading articles was an excellent training in the phonetics of the language. That confidence which was essential was best attained through public speaking and through competitions. Mr. Borradale spoke of the application of elocution in various walks of life and concluded by a recitation of Kipling’s “If.”
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https://paperspast.natlib.govt.nz/newspapers/SUNAK19270831.2.151
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Sun (Auckland), Volume I, Issue 137, 31 August 1927, Page 13
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190SELLING BY SPEECH Sun (Auckland), Volume I, Issue 137, 31 August 1927, Page 13
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