EVERYBODY’S

Sun (Auckland), Volume 1, Issue 62, 4 June 1927, Page 19

EVERYBODY’S

“IT” IS A SUCCESS A delightful picture of love, comedy and emotion, sprinkled with a bit of pathos, that’s Clara Bow’s “It,” the Paramount picturisation of Elinor Glyn’s original story which is now being shown at Everybody’s. The photoplay, Miss Bow’s initial starring vehicle and Madame Glyn’s first story since her return to Paramount, presents Clara in a role that was made to order for the jazzy, fieryhaired player. The story’s theme concerns “It,” that strange power possessed by certain humans, which has aroused nation-wide discussion during the last 12 months. In the film, Madame Glyn, acknowledged discoverer of “It,” has taken Miss Bow and Antonio Moreno, her leading man, and demonstrated the true significance of this unusual power. Miss Bow portrays a flashy shopgirl who, through a strange appeal, causes the manager of the store in which she works to fall in love with her. The scenes lead one from gay cafes to ill-lighted tenements and from a “Coney Island” type of amusement park to luxurious yachts far out on the Pacific Ocean. Clarence Badger, the man who made “The Campus Flirt” is also responsible for this new production. Aside from Miss Bow and Moreno, the cast includes William Austin, Jacqueline Gadsdon, Priscilla Bonner and Julia Swayne Gordon.