Great White Convoy

Sun (Auckland), Volume 1, Issue 44, 14 May 1927, Page 11

Great White Convoy

EXHIBITS BY MOTOR NEW ZEALAND-MADE GOODS PREFERENCE LEAGUE AT WORK A “Great White Convoy” consisting of 50 motor-trucks exhibiting New Zea-land-made goods is to leave "Wellington toward the end of September on a comprehensive tour of the Dominion, with the object of educating the people of New Zealand in the nature and range of the goods manufactured in their own country. At a meeting of the committee of the New Zealandmade Preference League held yesterday. this scheme was decided on in lieu of the “Great White Train,” previously proposed. The convoy will consist of enclosed one-ton trucks painted white, and having removable sides. Most of the vehicles will carry a single trade displav but some will be devoted to two exhibits. Electric lighting is to be installed in the trucks, and they will carry their own cinema and wireless plant, which will be used for propaganda purposes. Over 100 towns will be visited in the course of the tour, which will cover 2,500 miles and will extend over a period of six months. In each of these centres a New Zealandmade shopping week will be organised, and the league will offer suitable prizes for the best window displays. It is intended to invite children who visit the exhibition to write essays on their impressions of the goods on view, one ot' the objects of the league being to influence the younger generation, as the buyers of the future, to support local industry at every opportunity. The convoy will start from \\ ellington and will take the route up the "West Coast via New Plymouth and Hamilton. to Auckland, thence via Hamilton to Rotorua, Gisborne and Napier, returning to Wellington by way of the Wairarapa. In the South Island the convoy will land at Picton and make its way down the West Coast as tar as Westport, and then to Christchurch, whence the road to Invercargill will be taken, by way of Timaru and Dun- ' This exhibition on wheels will be over; a-quarter yi a mile in length and

will be an imposing spectacle as it winds its way over hill and through bush on its worthy errand as mediLim for proving to a sceptical public the vlue of the goods produced in its own country? - __