BOOSTING OUR APPLE INDUSTRY

Sun (Auckland), Volume 1, Issue 6, 29 March 1927, Page 1

BOOSTING OUR APPLE INDUSTRY

PLACARD IN STRAND By Cable.—Press Association.—Copyright Reed. 2.25 a.m. LONDON, Monday. A huge placard in the Strand announced that New Zealand apples had arrived in London. This marked the launching of New Zealand's apple publicity campaign. This morning at the High Commissioner’s Office, Sir James Parr, in welcoming the Rt. Hon. L. S. Amery, Secretary of Dominions, acknowledged reat Britain’s help in marketing and research. He hoped that it would lead to an improvement in the ratio of consumption of foreign to Empire fruits. Mr. Amery was photographed Deside a pyramid of apples and flowers which re-called, he said, his last visit to New Zealand when he had a morning view of Auckland with Sir James Parr from Mount Eden. That was one of the most lasting impressions of the tour, and he hoped that when the session ended he would again see the Dominions and renew these old and abiding impressions and if it were possible, fortify his faith in the Dominion’s future. He was confident that marketing boards, inquiries, produce and suggestions were of great value to Empire trade. The fact that New Zealand’s fruit exports had increased since the war was a wonderful tribute to the organisation and enterprise. He urged the producers to bear in mind the value of the Continental market, which was a useful overspill from the British market. Colonel Gray re-assured England that there was not the slightest fear of arsenic on New' Zealand apples. Sun.