Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 81, 2 November 1916, Page 7

TO stand the season at the Count., Stables, Stratford, the Trotting Stallion, I GENERAL JOU3ERT, I By Commander (Rothschild—Effie) 'out of Rose doom (Fou’.sliot —Puriri Marc), General Jouben is u rich bay horse, standing 15.3 in height, of great courage and beautiful conformation; thoroughly sound, and possesses great speed and stamina, which he has demonstrated by winning many important races in good time at Auckland. Wanganui, and elsewhere. As will be seen by his pedigree, this horse possesses two of the greatest strains ol blood in Australia—viz.. Rothschild and Musket. FEE for Season; £4 4s, payable before January Ist, 1917. For further particulars apply to H. JONES, County Stables, Stratford.

TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT DAVEY’S STABLES, ■ i The Thoroughbred Horse, TOY-CUN (18). ! Formosan - Wcpner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Mana- ‘ watu Cups* Toy Gun is the Sire cJ that smart sprinter, Rongora. i Good grazing at New Plymouth free. I TERMS—£4 10s. Further particulars apply j J. BOND, i Gill Street, New Plymouth. Butter - wrappers.—t o Dairy Farmers who make their own butter: Obtain your; butter-wrappers at the “Stratford Post” Job Printing Office.

Absolutely Free from Substitutes! d The manufacturers of .Edmonds' “Sure-to-Rise” Baking Powder have an ample supply of finest grape Cream of Tartar. The quality of this favourite Baking Powder is the same now as before the war —it has been necessary t® increase the price owing to the greatly iiW.; '-'d creased cost of the finest Cream of Tartar. 17 J J * Baking Ldmonds Powder is worth the price-only a few pence more than inferior baking powder. In many brands substitutes for Cream of Tartar are now used; but Edmonds’ is still made from the finest genuine grape Cream of Tartar. d Every month over 20 tons of Cream of Tartar alone arc required to supply the enormous demand for “Sure-to-Rise.” Use Edmonds’ Baking Powder—always Edmonds’, Get it at the store. Write to-day for our “Free Cookery 800k n EDMONDS* BAKING POWDER WORKS CHRISTCHURCH

Newspaper Advertising \ T one ot his recent lectures on advertising given at Liverpool, Fmgland, Thom 1 Bussell, of London, emph*«isod strongly t' value of newsnaper advertising. \ “The time,” he said, “wus ripe for a grea* extension of advertising, and newspaper advertising must always be the mainstay of public ity-” He illustrated the fact that scientific advertising did not add to the cost of _goods but secured a material reduction of price, indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all ban it not bo u that advertising ensured a bhU, large enough to warrant the putting down 0 the elaborate and very costly plants Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that “Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and » whole army of specialists and experts^in all branches of service have come being.