Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 80, 1 November 1916, Page 7

TO stand the seasoi. at the County Stables, Stratford, the Trot-| i ting Stallion, ' I GENERAL JCUBERT, By Commander (r.othschild— Effie) out of Rosa Bloom (Foulshot—Turin. Mare). ! i. . . I i General Joubci ti» « rich bay horse, I standing 16.3 in height, of great cour-i age ancj beautiful conformation; thor-j oughly sound, and possesses groat speed and stamina, which he has demonstrated by winning many important races in good time at Auckland. •Wanganui, and elsewhere. As will be seen by his pedigree, this horse possesses two of the greatest strains of blood in Australia—viz.. Rothschild and Musket. FEE for Season; £4 4s, payable before January Ist, 1917. For further particulars apply to H. JONES, County Stables, Stratford. I TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT I DAVEY’S STABLES, The Thoroughbred Horse, TOY-CUN (18). | Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of> the Auckland, ‘Wellington, and Mana- | watu Cups. Toy Gun is the Sire of that smart sprinter, Rongora. i Good grazing at New Plymouth free. | > TERMS—£4 10s. Further particulars — Pill % BOND, *-•••■ ' Gill Street, JiT’T ‘ New Plymouth, r'.’i r ? "ll'l ■■■; ■; Butter - wrappers.—t 0 Dairy Farmers who make their own butter; Obtain your butter-wrappers at the “Stratford Post” v Jph. ! Pribtingj Office. rmiij |[

Absolutely Free from Substitutes! G. The manufacturers of Edmonds' “Sure-to-Rise” Baking Powder have an ample supply of finest grape Cream of Tartar. The quality of this favourite Baking Powder is the same now as before the war —it has been necessary t® increase the,price owing to the greatly increased cost t of the finest Cream of Tartar. •V '■«*:'» I ru jfe Baking Powder is worth the price—only a few pence more than inferior baking powder. In many brands substitutes for Cream of Tartar are now used; but Edmonds’ is still made from the finest genuine grape Cream of Tartar. 6, Every month over 20 tons of Cream of Tartar alone are required to supply the enormous demand for “Sure-to-Rise.” Use Edmonds’ Baking Powder—always Edmonds’. Get it at the store. Write to-day for our “ Free Cookery Book ” EDMONDS* BAKING POWDER WORKS CHRISTCHURCH 40 Newspaper Advertising \ T one ot his recent lectures on advertising given at Live'pool, England, Thom* Bussell, of London, emphasised strongly < value of newspaper artsing. “The time,” he »aid, “was ripe for a trr*a‘ extension of advertising, and newspaper advertising must always be the rnainsW of public ity.” He illustrated the fact that scientific advertising did not add to the cost of goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compel led the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all and it not be n that advertising ensured a sals large enough to warrant the putting down of the elaborate and very costly plants Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods, The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field «o vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of seryice Ji»ve come i*to being,"