Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 74, 25 October 1916, Page 7

0 stand the season at County Stables, Stratford, the Trotting Stallion, I GENERAL JOUBERT, By Commander (Jiothaciiiid —Effie) i out of Rose Bloom (Fouisftot —Pu: ir I Mare). General Joubert is u rich bay horse, standing lo.'S in height, of great courage and beautiful conformation] thoroughly sound, and possesses great speed and stamina, which he has demonstrated by winning many important races in good time at Auckland, Wanganui, and elsewhere. As will be !seen by his pedigree, this horse possesses two of the greatest strains of blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. i For further particulars apply to H. JONES,. County Stables, Stratford. TO STAND THE SEASON AT NEW I ' PLYMOUTH, AND TRAVEL TO STP.ATFORD, REMAINING ALL DAY ON THURSDAY'S AT DAVEY'S STABLES, l The Thoroughbred Horse, TOY-GUN (18). Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) | Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire or that smart sprinter, Rongora. Good grazing at New Plymouth free. TERMS—£4 10s. Further particulars apply J. BOND, Gill Street, New Plymouth. 1 UTTER - WRAPPERS.—To Dairy Farmers who make their own butter: Obtain your butter-wrappars at the "Stratford Post" Job Printing Office.

The war has made Cream of Tartar expensive and in consequence to-day many tinkers of baking powder are now using substitutes. Edmond's "Sure-to.-Rise" Baking Powder is still made from the finest genuine grape Cream of Tartar, and 20 tons are used every month, so enormous is the demand. Ask for and know you are getting the baking powder in which quality and purity have not been sacrificed for low price. Edmonds' costs a few pence more but is vastly superior to brands containing substitutes for Cream of Tartar. Use the favourite "Sure-to-Rise'' Edmonds' Baking Powder. Stores stock it. Write to-day for oar "FREE COOKERY BOOK" EDMONDS' BAKING POWDER WORKS CHRISTCHURCH i T one ot his recent, left urea on ndTertiamjj given at Liverpool, England, Thou)' Russell, of London, emphasised strongly I 1 valne of newspaper advertising. "The time," he said, "wits rip« for a grea J extension of advertising, and newspaper advertising must a]ways be the mainstay of public ity." He illustrated the fact that .«cieutinc adver tising did no + add to the cos* of goods but secured a material reduction <»f price. Indeed, the more an article was advertised the cheaper it became, and the more self-intarest compel led the manufacturer to keep uj, the quality. Certain articles of great value to the public could never have been manufactured at all bad it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and verv costlv plants. Advertising was the cheapest method yet devised by the wit of mai* for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unlet a the goods advertised were honest goods, wbiU nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is » field so vast and so complex that it needs the most careful stndv of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of seryjee h*v& come nto be-ng*"