Page 8 Advertisements Column 5

Stratford Evening Post, Volume XXXI, Issue 30, 2 September 1916, Page 8

Why * ea Costs More—The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea today is due to to the tact thai huge quantities are wanted for the 25 million men finder arms. The Heads of the Annies of the world know that there is no drink so stimulating and beneficial, and hence thev must have tea for their men no matter what it costs. Then, too, at the stroke of a pen, 'die great Russian Jtfation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited supply of tea and that supply is' jwt sufficient to fill the present XVqui cements. Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer 2|d to 3d per lb. more than in August last. This, of course, affects New Zeal? ad very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk"' tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for mie teas of the quality of "Amber Tips/' 2/8 to 3/4 per lb. is asked.

Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and valno given in "Amber Tips" at so low a 01 ice, and it is because no better value can be obtained anywhere, that "Amber Tips" is to-day the most popular brand in New Zealand, Millions of packets of "Ambers Tips" are sold per annum. It h stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible for so exceptional a b»ls>. Rut line tea is now costing the "Amber Tips" Proprietors, as 'Well as other tea merchants, an average of 2£d. to 3d. per lb. more than in August, 1914. Therefore, if a fair price was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas, The "Amber Tips" Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always been associated with the name "Amber Tips." Now, Mrs. Housewife, what in your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a i-Ib. packet more—or would you rather have an inferior and less healthful tea at the old price ? But you nay "other teas have not been raised in prices." If so you can readily see that either excessive prices were charged before the war—so excessive that even an extra 2|d. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, othersi heavy loss aiust be faced. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value fori value, nothing else can equal it, while it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest va! - "*. ini I/10, 2/-, 2/2 per lb. The only tea that has to increase its prices—the foregoing will tell you why. MRS. GROVES, (Lato of Whangamomona) "AS taken over ANDERSON'S S-JL PEIVATE HOTEL, ELTHAM, vid hopes to se*> old friends Tariff ■i s*l daily, 20s weekly. NOTICE TO THE PLANTERS OF THIS DISTRICT. I have shifted my Nursery from Peiu 6roke Road to the corner of Regan Street and Swansea Road, where a great variety of Shelter and Ornamental Trees, Shrubs, and Hedge Plants ere growing, with very little shelter, less manure, an no spraying. Thoy arc as hardy as fchey can he, and free from couch grass and sorrel, and T can say without noasti.ig that. they are quite equal to V. v;o that are uo better. Somo 3o years' residence m this district has given me some ideas of its soil and din.ate, hut I will not f orce {.hew on am ne. I do. not rh -irn to make a fortune, or do an extensive business, hut wish to rnako an hon<- h living, without a lot of fuss, and will try to, merit (and hope to receive) suflh patronage to enable me to do so. INSPECTION TNVITFD ON ANY WEEK-DAY. NOTE.—S per cent, of my receipts will he given to the Serbian Relief Fund this season. Main Entrance Swansea Road. W, P. TAYLOR, NURSERY MA N, REGAN STREET, STRATFORD, 1916