Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 97, 26 July 1916, Page 2

R. HANNAH & CO. BROADWAY* STRATFORD. MEN’S SPLIT SHOOTERS OR WORK HOOTS, 12s 6d. MEN’S SPLIT SHOOTERS OR WORK ROOTS, 13s 6d. MEN'S KIP SHOOTERS, 18s £d. MEN'S KIP BUSH-TIGHTS. 19s Gd. MEN’S GREENHIDE SHOOTERS, 21s. IKE DSST WP (jOO (5 MARK TRADE THE CHEAPEST. WOMEN’S DAIRY HOOTS 10s 6d. WOMEN’S DAIRY HOOTS 11s 6d. WOMEN’S BOX CHROME ROOTS, 12s 6d. WOMEN’S BOX CHROME BOOTS, 13s 6d. THESE LINES DEFY COMPETITION. MEN’S AND LADIES’ EVENING SHOES. YOUTHS’ AND MEN’S FOOT «OOTS EVERYTHING IN THE .HOOT TRADE FOR ALL. NYAL’S , NYAL’S Reliable ■ ■ emedies NYAL’S WINTER COUGH REMEDY is a sure cure, and pleasant to take, is 6d and 2s 6d. ! NYAL’S TONIC —A splendid Tonic. Tones and Strengthens the whole system, increases the appetite, and improves the blood, 4s Od. NYAL’S TOOTHACHE DROPS—Reliable and prompt in action, Is. ' NYAL’S TEETHING POWDER —A most satisfactory combination for s infantile stomach troubles and re stless, peevish children, during teeth* ing, Is. - / NYAL’S HAND LOTlON—Excellent for rough and chapped hands, tS Bd. NYAL’S NUTRITIVE HYPOPHITIS—EquaI to Fellow’s Syrup and only half the price, 2s 6d and 4s 6d. NYAL’S LARKSPUR guaranteed preparation for distroying and removing parasites from th hair. For children, it saves mothers heaps of trouble, Is 6d. NYAL’S HIRSUTONE—An anteseptiS iiair tonic for removing Dandruff, Preventing Baldness, and Keeping the Hair Soft and Glossy. Does not make the Hair greasy or sticky, 2S 6d, i-i NYAL’S FACE CREAM—Is a non-irritating, non-greasy, delightfully peril’ iii‘na fumed vanishing cream, is 6d and 2s 6d. dqMI I § VV;! 1 !;n,; •’■'"sole TV A*- W. NICHOLSON THE CHEMIST, STRATFORD

Newspaper Advertising smmmiimmmTtmmmmmmmmmmmmmmmmrn ,’I)S r : \ T one of hie recent lectures on advertising given at Liverpool, England, Thome,' Russell, of London, emphasised strongly th v value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but , secured a material reduction of price. Indeed, tbe more an article was advertised the cheaper it became, and tbe more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad i it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless th© goods advertised were honest goods, while nothing which was not true was good enough tc put into an advertisement 'The “Commercial Review ' points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying - condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service hsvi come i' o being,”

JAMES STRATFORD GARAGE. Sole Stratford Agent for Overland Cars FjHHE 1916 Model ‘‘Overland” is the greatest value for money over offered in New Zealand. The Car itself is the proof. Wo are prepared to demonstrate at any time. 83 Model B £250; 75 Model £3lf). Tyres, Tubes and Petrol always on hand. Having secured the services 'f a first-class mechanic, I can undertake any kind of repairs t 0 Motor Cars or Cycles. First-class workmanship is guaranteed at reasonable prices. JAMES DONALD, STRATFORD GARAGE j* 1 UTTER-WRAPPERS.—To Dairy F rmers who make theirr sown butter: Obtain your butter-wrappers at the "Stratford Post” lob Printing Off) Of