Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 59, 14 June 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. \ * $# 7 9/14 iF S * *f ■ if / ;(/., A FEW LINES FOR THE SEASON'. A FEW LINKS KOK THE WEATHER. HANNAH'S BOOT PEOPLE have experienced some difficulty in catering for you*just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH'S people venture to think they arc not doing so badly. MEN'S SHOOTERS 12s 6d, 13s 6d, 15s 6d, lCs 6d, 18s 6.1. '2ls. WO.MK.VS DAIRY HOOTS'ids fid, II ■6d MEN'S THIGH GEMS for ditching 23s 6d. MEN'S KNEE CU.MS ff.r draining '2ls. MEN'S GOLOSHES, rolled edge, 6s 6d WOMEN'S GOLOSHES, rolled edge, | s 6d, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies' and men's and Children's Walking l>ools and Shoes. rnr time HANNAH'S can d< ist traders. ICI I J ■\ T opo of his TPremt tectums on advertising, given at Liverpool, England, Thom&f* Russell, of London, emphasised strongly th value of newspaper advertising. "The lime." he said, "was ripe for a great extension of advertising:, and newspaper adver* tising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to tht> cost of jroods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of yreat value to the public could never have been manufactured at all bad it not be n that advertising ensured a sale large enougb to warrant the putting dpwn of the 'elaborate and very costly plants. Advertising was the cheapest method yet devised by the;wit, of man. for the sale of honest goods. The "Teat commercial discovery of the age was that it did not pay to advertise unless the .goods advertised were*honest-goods,i while;:'tic- ; tiling! which was not true'was good enough tc ; put inform advertisement. The "Commercial "Review'' points out that—- ." Undoubtedly the first and most potent advertising force of the present day is the newspaper. Hero is a field so vast and so complex that it : needs the'most.-carefair stady of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts in all branches of service come i' '? being."

5- Aw. HANDSOME APPEARANCE. PERFECT COUKER. FJ>ELLRINGER BROS., LIMITED, Jj So!o Agents. W. E. CGLUMB, DOMINION STABLES, (Opposite W. M. Bayly and Oo'i.), REGAN" STREET. PERSONAL ATTENTION. TTOiiSES CAREFULLY SHOD. Ail kinds of smith's work uud«jrtak«f' I -p OTTER-WRAPPERS,—To Dairy -L* Farmers who make their own butter: Obtain your butter-wrappers at the ' 'Stratford Pest" Job Printing Office.

GOOD MEAT I THE BEST I THE VERY BEST f OUNTFORD, BUTCHER, MIDHIRST, TIEGS to intimate that he deliver*; the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdays. OJtUJi'JK IN'OW. LONDON DfKECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and ihe Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants. etc., in the principal provincial towns and industrial centres of the United Kingdom. A eopv of the current edition will bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for f> dollars or lame advertisements from 15 dollars THE LONDON DSRECTORY Co., Ltd. ?K Ahr"nurf ,v- Lfi.n-3. London. E.G. iwrtmeuA « * .jeweller- '■* all Try T »«w °*^C