Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 57, 10 June 1916, Page 2

2t CASES OF SOOTS AND SHOES LAST WEEK. A 'jui/i yy? , K /i. / SKOJS/srs. /4' A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER, HANNAH’S ROOT PEOPEE have experienced some difficulty in catering for you just, lately, but considering the critical times we are living in and , general disorganisation of trade, HANNAH’S people venture to think are not doing so badly. MEN’S SHOOTERS 12s 6d, 13s 6d, 15s 6cl, ICs 6d, 18s 6d, 21s. WOMEN’S DAIRY HOOTS 10s 6d, 11s 6d MEN’S THIGH GEMS for ditching 28s 6d. MEN’S KNEE GUMS for draining 21s. MEN’S GOLOSHES, rolled edge, 6s 6d "WOMEN’S GOLOSHES, rolled edge,Ms Gd, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men's and Children’s Walking Boots and Shoes. IN FACT, considering that it is war time HANNAH’S can do bet'or th-r most traders. N ewspaper Advertising 4, T one of his recent lectures r.n advertising, given at Liverpool, England. Thorcut; Russell, of London, emphasised strongly tr value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must alwavs he the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality.’ Certain articles of great value to the public could never have been manufactured at all bad it not be u that advertising ensured a sale Harge enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method- yet devised by • the wit of man for the sale of honest goo.ds. The great commercial discovery of the age, was that it did riot pay to advertise unless;ithou. | goods advertised were honest goods, while j bp-! 1 • j! . : ; thing which was not true was good eppugK,to put into an advertisement. u j’ : ’ The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service hav** come r ‘ o being.”

r 3KCv. hi! ai V/ :^ =TL -5> V. <Da y 553 IP HANDSOME APPEARANCE. PERFECT COOKER, \ ELLRJNCER BROS., LIMITED, Sole Agents. W. E. COLLINS, DOMINION STABLES, (Opposite W. M. Bayly and Go’s.), REGAN STREET. PERSONAL ATTENTION, inrOKSES CAREFULLY SHOB. id! kinds of smith’s work undertake*' P UTTER-WRAPPERS.—To Dairy . Farmers who make their own butter; Obtain your butter-wrappers at tbo <; Stratford Post” Job Printing Office.

GOOD MEAT f .u*r i'. THE BEST I ! | ,<vTHE VERY BEST ! BUTCHER, MIDHIRST, TIEGS to intimate that he delivers th© best Beef, Mutrton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, aud, Saturdays. ORueu rsOW. LONDON. OmECTORY. i (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon and its suburbs the Directory contains lists of EXPORT MERCHANTS. with tbe goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will bo forwarded freight paid, on receipt or Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 or large advertisements from 15 dollar THE LONDON DIRECTORY Co., Ltd. 9/5 ,\hchure'- Lane. London. E.O. Unique assortment ’’ Jeweller' ■*> *ll. Trx Jim OKfc >•**•«*