Page 2 Advertisements Column 6

Stratford Evening Post, Volume XXX, Issue 54, 7 June 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. 0 v* 0 StfOJSISTS. s fi A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH’S BOOT PEOPLE have experienced some difficulty in catering you just lately, but considering the critical times we are living in and t J J .. ■ ,• c TJiVVAWQ T,»rmlA vontlllfi to think tl i lor YOU iust. lately, but considering tne critical times «« living m and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s fid, 13s fid. 15s 6d, 1,6 s 6d, 18s 6d, 21s. WOMEN’S DAIRY HOOTS lOs fid. 11s fid MEN’S THIGH GUMS for ditching 23s fid. MEN’S KNEE GUMS for draining 21s. MEN’S GOLOSHES, rolled edge, 6s fid WOMEN’S GOLOSHES, rolled edge, Ms fid, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men’s and Children’s Walking Boots and Shoes. IN FACT, considering that it is war time HANNAH’S can do better than most traders. Yn;:i; N ewspaper Advertising \ T one of his recent lectures on advertising* given at Liverpool, England, Thoma™ Russell, of London, emphasised strongly thf value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising. and newspaper advertising must Always be the mainstay of publicity.” He illustrated the fa6t Hi at scientific advertising did not add to the cost of goods hut secured a material reduction of price. Indeed, the piore an article was advertised the cheaper it became, and the riiore self-interest compelled- , the manufacturer .toJkeep up. the .quality.*. Certain articles of great value to the puhjUc ! could never have been man ufaotured. at .all had it not he ! n that advertising" ensured " a ' ' sale ’ large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay >to advertise unless the goods advertised were honest goods, while no- * thing which was not true was good enough to put iptoL an advertisements „ .. jiMirmnu ; ■> » ' Vf lm' Iky.. The “Commercial Review” points put that—- “ Undoubtedly the. first and most potent advertising forced f tße present day is the' newspaper,V Here is a field so vast and sovcomplex that it needs the most careful of. every varying .condition to accurately estfmate'its possibilities, and a whole army of specialists-and expectpjn all branch** of service have come lEnafer* % 0. '■’S' .. \ 1

ORB rj v c OSTT' E<S' U Co m 533 HANDSOME APPEARANCE. PERFECT CUUKER jgELLRINCER BROS., LIMITED, Sole Agents. W. E. COLLINS, DOMINION STABLES. (.Opposite W. M. Bayly and Go's.), REGAN STREET, PERSONAL ATTENTION. TTORSES CAREFULLY SHOD. All kinds of smith’s work undertake* Unique assortment i* Jewellery 'tl all. Try )nOm.

GOOD MEAT 1 THE BEST I THE VERY BEST 1 1 w. M° UNTFOBO> BUTCHER, MIDHIRST, T>EGS to intimate that he delivers. the best Beef, Mutton, Lamb, iand Pork in Stratford four days n week—Mondays, Wednesdays, Fridays, u»*i Saturday*. OiUJliUt i\UW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Director}' contains lists of EXPORT MERCHANTS. with the goods they ship, and die Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in die principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will he forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for .5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. ‘to Ahchurcb Lane, London. E.C.