Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 42, 24 May 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. z A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH’S BOOT PEOPGE have experienced some difficulty in catering lor you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. MEN’S SHOOTERS 12s 6d, 13s 6d, 15s 6d, I6s 6d, 18s 6d, 21s. WOMEN’S DAIRY BOOTS 10s 6d. 11s 6d MEN’S THIGH GEMS for ditching 23s Cd. MEN’S KNEE GUMS for draining 2D. MEN’S GOLOSHES, rolled edge, 6s 6d WOMEN’S GOLOSHES, rolled edge, 4s 6d, ss. * EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men’s and Children’s Walking Boots and Shoes. , IN F \CT considering that it is 'wav time HANNAH’S can do better than most traders. N ewspaper Advertising ! ; ■ •; , J > k'> \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time.” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” ; -l t; .. . He illustrated‘the fact that scientific,; advert »• tising did not add to the cost of goods hut secured a material reduction of price. Indeed, .. w .| 5 the more an article was advertised the cheaper f. I “ w irb r e«bM6V <ttop‘nttltfe’ ! 'self-ftitafcW' compel-'• “**' l ■i f. led the manufacturer to keep up the quality. '<?. Certain articles of great value .to the public could never have been manufactured at all had . it not be n that advertising ensured a sale ! :large enough to warrant the putting..down ■of the elaborate and very costly plants. Advertising was the cheapest yet Revised by the wit of man for tbl 'sale of honew’ goods. The jsrreat commercial discovery of the age wa» that it did not pay to, advertise unless the goods advertised honefifgopda. yrhile , nO-,* ; thing which was not true was good enough to put into an advertisement. ■!: i j i )i r The “Commercial Review” points out that—>|Jndoubtedly the firet and mosi advertising force of the. presept day is Here is a field so vast'and so "comjpegftibat it* needs the most careful/study of eviiry. varying . v condition to accurately estimate its possibilities, Al?r- !

ORB' m OG & m S^3 HANDSOME APPEARANCE. PERFECT CUUKER, JgELLRINCER BROS., LIMITED, Sole Agent*. W. E. COLLINS, DOMINION STABLES, (Opposite W. M. Bajiy and Oo’k), REGAN STREET. PERSONAL ATTENTION. TXORSES CAREFULLY SHOO, Ail kinds of smith’s work undertake* I Uniquo assortment i’ Jeweller- -« all. Try Cksi Voder.

GOOD MEAT J THE BEST I THE VERY BEST ) W. m ountford ' BUTCHER, MIDHIRST, TD&EGS to intimate that he delivers th® best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, aud Saturday*. Okjjeu i\UW. LONDON Of RECTORY. (Published Annually) enables traders throughout the World to coraraunicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the poods they, ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in Die principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on reoeipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise (heir trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. Abchuroh Lane, London, E.O.