Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXX, Issue 35, 16 May 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. 0 sff®&f&3ls. {[/< 'A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH'S BOOT PEOPLE have, experienced some difficulty in catering for you just lately but considering the critical times we are living in and the general disorganisation of trade, HANNAH'S people venture to think they are not doing so badly. MEN'S SHOOTERS 12s 6d, 13s 6d : los 6d, 1.6 s 6d, 18s 6d, 21s. WOMEN'S DAIRY BOOTS LOs Od, lis 6d. MEN'S THIGH GUMS for ditching 23s Gd. MEN'S KNEE GUMS for draining 21s. MEN'S GOLOSHES, rolled edge, 6s 6d WOMEN'S GOLOSHES, rolled edge, 4s Gd, ss. EVENING SHOES and cosy fireside Slippers, stoufc soled ladies' and men's and Children's Walking Boots i»nd Shoes. IN FACT, considering (hat it is war tunc HANNAH'S can do better than most traders.

smg \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always p© the mainstay of publicity." , . " ; r \.— lF; He illustrated the fact that scientific advertising did not add to the cost of goods but becjured a material reduction of price. Indeed, the! .an, article was advertised the cheaper it became, anc! the ' more ' self-interest' compel-' led the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale i large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods* The great commercial discovery of the age wa» that it did i not pay to advertise unless th© goods Advertised were honest goods, while nothing, which was not true was good enough to put into an advertisement. . Review'' points out that—"lTudoubtedly the first and most potent advertising force of the present day is the newspaper. , Herelis a field so vast and so complex raal it . most careful study of every varying cond|p<& to accurately possibilities, ,and«| whole, jarmy of experts s |n all |rancb««!,pf service ha^ja,come i"[blfoii%.":

GOOD MEAT t THE BEST i THE VERY BEST I OUNTFORD, BUTCHER; MIDHIRST, "OEGS to intimate that he delivers th© best Beef, Muttoc, Lamb, and Pork in Stratford four days fi week—Mondays, Wednesdays, Fndays, a»i Saturday!. ! OliiJiM :\OW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they sbip. and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in t-he principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. FHE LONDON DIRECTORY Co., Ltd. '45 AbctKHrcfr L-nne, London. B.C.

I^^7 HANDSOME APPEARANCE. PERFECT COOKER. ELLRINCER BROS., LIMITED, > Sots Agents. '. £. COLLINS, DOMINION STABLES, (Opposite W. M. Bayly and Oo't.), REGAN STREET. PERSONAL ATTENTION. JTTOtfSES CAREFULLY SHOIX All kinds of smith's work, undtttafa* Uniquo saaortmenfr Jeweitwtf *H all. Try J*m«9, o*£& Vidir.