Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXX, Issue 28, 8 May 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. J SB A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. HANNAH'S BOOT PEOPLE have experienced some difficulty in catering for you just lately, but considering the critical times we are living in an-] the general disorganisation of trade, HANNAH'S people venture to thmk they are not doing so badly. MEN'S SHOOTERS 12s 6d, 13s 6d, 15s Gd, !6s 6d, 18s 6d, 21s. WOMEN'S DAIRY BOOTS 10s fid, l - 6d. MEN'S THIGH GUMS for ditching 6d. MEN'S KNEE GUMS for draining 21s. MEN'S GOLOSHES, rolled edge, Gs 6d WOMEN'S GOLOSHES, rolled edge, 4s 6d, ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies' and metJ*3 and Children's Walking Boots and Shoes. IN FACT, considering that it is war time HANNAH'S can do be#er th; most traders.

\ T otip of hie recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly th.e value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising", and newspaper advertising must always he the mainstay of publicHe- illustrated the fact that scientific adver« tising did not add to the cost of goods but (secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and th« more self-interest compel--11 «led" 'tire- > 'inannifflretnqrer to keep" up the quality. Certain articles of great value to the public could never have been manufactured at all Lad it not he n that advertising ensured a sale large enough to warrant the putting down of ' the elaborate and very coptly plants,. Adver?, :: tising'was' the cheapest method yet devised by the wit of man for the sale of bonest goods. The great commercial discovery of the age wac that, it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out thatrr''Undoubtedly the first and roost potent adj?©*tising force of the present day is the newspaper* Here is a field so vast and so complex tnat it needs the most careful study of every varying condition in accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service hat** come U i being." •

"OR HANDSOME APPEARANCE. PERFECT COOKER. ELLRINGER BROS., LIMITED, Sole Agents. W. E. COLLINS, DOMINION STABLES, '.Opposite W. M. Bayly and Cos.), REGAN STREET. PERSONAL ATTENTION. p TnrOKSES CAREFULLY SHOD. All kind* of smith's work undsctak«r Uniqno assortment c* Jewellery lot aJI. Try •T»«ne», bidar.

GOOD MEAT 5 THE BEST I THE VERY BEST yf OUNTFORD, BUTCHER, MIDHIRST, HiEGS to intimate that ha delivers -* tho best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, F«"idays, ap«l Saturday!. OZLDVM NOW. LONDON' OSRECTORY. (Published Annually) enables traders throughout the World Lo communicate direct with English MANUFACTURERS AND* DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Coloni;!.l and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings t PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of tho United Kingdom. A copy of the current edition will bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from Id dollars. THE LONDON DIRECTORY Co., Ltd. % Lane. London. E.O.