Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXX, Issue 13, 18 April 1916, Page 2

21 CASES OF BOOTS AND SHOES LAST WEEK. V tanna/i* S//&&VSTS: ’A FEW LINES FOR THE SEASON. A FEW LINES FOR THE WEATHER. X' /. C. HANNAH’S BOOT PEOPLE have experienced some difficulty in catering for I you just lately, but considering the critical times we are living in and the general disorganisation of trade, HANNAH’S people venture to think they are not doing so badly. i MEN’S SHOOTERS 12s 6d, 13s 6cl, los 6d, 1.6 s Gd, 18s Gd, 21s. (WOMEN’S DAIRY BOOTS 10s Gd, lb Gd. j MEN’S THIGH GUMS for ditching 2Ss Gd. MEN’S KNEE GEMS for draining 2H. MEN’S GOLOSHES, rolled edge, Gs Gd WOMEN’S GOLOSHES, rolled edge, 4s Gd. ss. EVENING SHOES and cosy fireside Slippers, stout soled ladies’ and men’s and Children’s Walking Hoots and Shoes. IN FACT, considering that it is wav time HANNAH’S can do hotter than most traders. #■ N ewspaper Advertising \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value of newspaper advertising. “The time.” he said, “was ripe for a groat extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated tho fact that scientific, adver* 'tising did not add to the cost of 'goods hut secured a material reduction of price. Indeed, the more an article was advertised the. cheaper,,, i( f it became, and tho more self-interest compelled the manufacturfTr to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man foy tfie sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honestgoods. while nothing which was not true was good' enough to put into an advertisement. v if t. ff v The .“Commercial Review” points out that— the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts all branches of service haw come r' o being. * $

£/V> <u mji S 3 G <j> >3ssgi HANDSOME APPEARANCE. PERFECT COOKER, ■w.. B ELLRINCER BROS., LIMITED, Sole Agenti. W. E. COLLINS, DOMINION STABLES, (Opposite W. M. Bayly and Oo’t.), REGAN STREET. PERSONAL ATTENTION. TTOiiSES CAREFULLY SHOD, All kinds of smith’s work undertake Uniqno assortment «. * Jewslkry faff kR. Tit <Vr Valur.

GOOD MEAT I THE BEST I THE VERY BEST W. M ountford ’ BUTCHER, MIDHIRST, EOS to intimate that ha delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days s week—Mondays, Wednesdays, Fridays, and Saturdays. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon and its suburbs* the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the’approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. „ A copy n? the current edition nil' be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for f> dollars or large advertisements from 15 dollars. Oiimvtt imjW. THE LONDON DIRECTORY Co., Ltd. 05 Ahchure v Lane London. E.C.