Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 10, 14 April 1916, Page 2

IN THE fe^l Hff Yksz: BtSSa mz SPECIALITIES—BQSTGCKS. CROCKETT AND JONES. PHITWELL. FORTFORM, WARE-WELL. BECT!rV£. WAUKWELL. TRANSIT. FOR MEM'S COODS. FOR MAIDS' AND CHILDREN'S BOOTS AND SHOES. SOTJTHALL'S CELEBR&TED PUMPS AND SLIPPERS. NOTE.—A few special lines to clear at SALE PRICES. ' N!i^S-**iv fc*X*«iM:?A \ T one of his recent lectures on advertiging, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising l . "The time." lie said, "was Tine for a great extension of advertising, and newspaper advertising must alkayis fhei the painstajy of publicity. He illustrated the fact <th.-ift scientific advertising did not add to the ros*. of _ goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled, the . manufactures to Jkeep up.the quality. Certain articles of great value to the public could never have been, manufactured at all had it not be u that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plauts. Advertising 'was the cheapest method yet devised by the wit of man for the sale of houest goods. The great commercial discovery of the age was that it did not pay to advertise unless the {roods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial''Reyiew"-points owt that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so'vast and sd complex that it needs the most careful study of every varying l ' ' condition tn accurately estimate its possibilities, and 3. whole army of specialists and experts in all branches of service hex-* come i' ' o being.

vN»cA> H HANDSOME APPEARANCE, PERFECT COOKER .ELLRiNCER BROS., LIMITED Sole Agents, W. E. COLLINS, DOMINION STABLES. ('Opposite W. M. Bayly and Co'e.S, REGAN STREET. PERSONAL ATTENTION. TTOitSES CAREFULLY SHOD, All kinds of smith's work Tmd*rUk*r Uniouo assortment c c Jowelloty fof »!1. Trr T ««n«» <*2> 'Vadsr.

GOOD MEAT I THE BEST ! THE VERY BEST I QUNTFORD, BUTCHER, MLDHIRST, "IiECS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in four days a week—Mondays, Wednesdays, Fridays, and Saturdays. OiUJJiUt i\OW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with Eng'isl) MANUFACTURERS AND DEALERS in each class of poods. Besides being a complete commercial guide to London and its suburbs the Directorj' contains lists of EXPORT xMERCHANTS. with the goods they ship, and the Colonial and Foreign Markets tiicy supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PRO\ INCIAL TRADE NOTTCES of leading Manufacturers, Merchants etc., in the principal provincial towns and industrial centres of the United Kingdom. _ . ~, A copy of the current edition -wit' be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers sooking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE '..ONDON DIRECTORY Co., Ltd. 25 AbchurH- Lane. London. 8.0.