Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 3, 6 April 1916, Page 2

EVERYTHING IN THE SHOE LINE AT Ci'f. rrvcr 0 m SHOSrSTTS. SPECIALITIES—BOSTOCKS. CROCKETT AND JONES. PHITWELL. FORTFORM. WARE-WELL. s BECTrV£. WAUKWELL, TRANSIT. FOR MEN’S GOODS. FOR MAIDS’ AND CHILDREN'S BOOTS AND SHOES. SOUTHALL’S CELEBRATED PUMPS AND SLIPPERS. NOTE.—A few special lines to clpar, at SALE PRICES. HANNAH’S N ewspap er Advertising ma^sss!mMSSSS^^SB^S^^S3S^3B^BSBBt& \ T one of his recent lectures on advertising, iriven nt Liverpool, England, Thomas Rusvsell, of London, emphasised strongly the value of newspaper advertising. “The time.” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fart that scientific advertising did not add to the cost of _ goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad it not be n that advertising ensured a sale large enough to warrant the putting down of the"elaborate and very_costlv plants. Advertising was the cheapest method vet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did. not pay to advertise unless •, goods advertised were honest gribds*. wimO nothing which was not true was good to put into an advertisement. The “Commercial Review” points out that — “TTndouhtedlv the first and most potent adver- \ tising force of the present day is the newspaper. Hero is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and j whole army of specialists and o all branches of service hay's come i - i being.

liffe uiESjy S 3 Ml <Dd W yj £3 HANDSOME APPEARANCE, PERFECT COOKER ■ELLfUNCER BROS., LIMITED, Sole Agents. W. E. COLL! HS, DOMINION STABLES. (Opposite W. M. Bayly atid Go’s.), REGAN STREET. 5 PERSONAL ATTENTION. TXOiiSES CAREFULLY SHOtl( All kiuda of smith’s work undCTUksf Uni(jyo assortment •* Jowdiloi/ ftiC *!1. Tnr OcLT Vtte.

GOOD MEAT ! THE BEST I THE VERY BEST 1 W. M OUNTFORD, BUTCHER, MIDHIRST, EGS to intimate that ho delivers the best Beef, Mutton, Lamb, ami Pork in Stratford four days a week—Mondays, Wednesdays, F r >- I days, and Saturday!. L.ONOON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of , > EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to winch they sail, and indicating the approximate sailings, PROY INCTAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. „ - ... A copy nf the current edition "id bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars oi large advertisements from 15 dollars: the LONDON DIRECTORY Co., Ltd. 05 Abchurc*' Lane London. E.O. OK.Utl.lt I\UW.