Page 8 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 97, 30 March 1916, Page 8

WHAT DOES THE WAtt TEACH YOU? Oire great lesson which must have I impressed itself upon every individual iin these stirring times, is the absolute necessity for Preparedness. When trie War is won we shall engage in another great struggle, namely, that for the development of our Trade and Commerce. Our success will be determined by the preparedjness of each individual worker. If you wish to be equipped for the opportunities which will present themselves to you learn fresh subjects and increase your skill in those already acquired. The best positions will be trikon by those who are best qualified for responsible and skilled activity. COMMERCIAL COLLEGE. WELLINGTON, exists to help you to become an efliciont Accountant, Bookkeeper, Lawyer, Soldier, Teacher, Public; Servant, Stenographer, and Business Man generally. Day, Evening ami Correspondence Tuition. Send for a prospectus. We shall be pleased to hear from you. BANK3* COMMERCIAL COLLEGE, WELLINGTON. IT. AMOS. Director. r a IS> 'M . The Third Article of i Series dealing with a question which vi'c.lly affects every housewife. The increased demand for tea today is clue to to Hie iact thai quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, ami hence thev must have tea foi their men no matter what it costs.

Then, too, at the stroke of a pen, the great Russian Nation Iras been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase'of tea But there is only a limited "•apply of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer 2|d to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk" tea, the lowest possible grade—so low that it is prohibited throughout AustralaJa. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of "Amber Tips," 2/8 to 3/4 per lb. is asked.

Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in 'Amber Tips" ut so low a brice, and it is because no better value can be obtained anywhere, that ''Amber Tips" is today the most popular brand in New Zealand, Millions of packets of "Ambers Tips" are sold per annum. It is stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible for so exceptional a ai>lo. But fine tea is now costing the "Amber Tips" Proprietors, as well us other tea merchants, an average of l 2Jd. to 3d. per lb. more than in August, 1914. Therefore, if a fair price was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the samo quality at his old priees.

Oi' eoure iliere is the alternative of cheapening the qualify by an admixture of inforior, leas healthful teas, The "Amber Tips" Proprietors were advised by many to do this, but instead they decided to raise the juice hy 2d. per lb., and to continue to give the public that H.'imo splendid value which has always been associated with the name "Amber Tips." Not, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same de lightful flavour, quality, purity and value and pay a penny a J-lb. packet more—or would you rather have an inferior and less healthful tea at the old But you say "other teas have not bean raised in prices." If so you can readily see that either excessive prices were charged before the war—so excessive that even an extra 2id. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, othera heavy los» must be faced. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so pure and healthful thai it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we contisnie to give you the same honest quality and the same honest

1/10, 2/-, 2/2 per lb. The only lea that has to increase ili prices — theforegoing will tell you. why.