Page 7 Advertisements Column 3

Stratford Evening Post, Volume XXVII, Issue 76, 29 July 1915, Page 7

When Grandma Went to Town —fifty year* ago—she made It one of her fir»t duties to repleniih the home supply of Bennington’s. For even half a century ago the tried-and-proved family remedy for coughs and cold*, influenza and chest trouble was «* When the trst sign of throat or cheit trouble appean—take a dote at once. It’a quite »af« for everyone, fer there ii ao opium of other aarcolic in it. Bonningtoa’s it successful because it‘» good—usd because it it successful its imitations aro legion. Don’t let anyone tell YQU the '*jutl-at-good,” Two sizes—the larger it most economical. 99

Newspaper Advertising ! 4 7 o» o of ’.>)6 recant lecture® ob »dv«Tti«j»j, *-* jfjv-n t.t Liverpool, England, rhomaa Ra*er*i of S,oh•■'■••■*„ emphasised strongly tb*o®r«p*tv' adverti»i»£. *!Ve gj*4 “wm lips lor « ten so oo of and aow«p&pej aiivevtisinf uro«* always bo ib® mainstay of publicity.” Ho illustrated th» f&'cl *S»t scientific rising d’d not add m the cost o! food out secured a material reduction oi price, indeed, *■1)0 more an article irs* advertised the cheaper it became, »nd the raoie self-interest compelled the manufacturer to keep up the quality. Certain articles °i gr*'R value to the public ould never hav® boon manufactured at all had it not hem. that advertising ensured a sale lurge enough to '■'arrant the putting down of the elaborate and very costly plants. &dver{ising the eheap-M* method vet devised by r,| |(J n f npn for the Sal© of bonoat fO^ds The ffieai aommerciinf of the age was th«t it did no* p«v to advertise unless (he goods advertised were boncet goods, while nothing «'hich »<> n«tt (true urn* go-id oneneh to p TS * i«*o *r wdver'-.jyor^Pßt gg* “rVeipaersiAi! ®*nw W***-*' •« —‘*U»lo®bi*d!y tiKio ft ■■•afe »ud ®o«t j»et#nt idfortiniiig lUrcws of th« praaont day i# the newspaper. rfete is * i*id ao rast and w xmipl®* t>h»* b><* *no« careful .itudy ot #vory ■aryiiv ccjMtfH»r to a*carately ©Bt-inu its povsihUiti**, errl » army of specialists and ©ri« «U branch** *t *»rv '-m o 9»« in.k> bca|."

More Profit from Calves' It has b*en proved by Government analysis that Palmer's Calf Meal is absolutely pure. Every bag has a guarantee enclosed. Stock raisers slate they receive mote profit from calves reared on PALMERS CALF MEAL than from those fed on other foods. Calves do not go back in condition at the weaning stage—one farmer refused £lO a head for young Palmer-fed heilers. The calves arc healthier and crow up to be better milkers. Fou decide to use Palmer’s Calf Meal. msrmmsm iSjvDJttes stt leather goods sottJsMe >r -eMt.K.—Gash >.T«*—.

MISS MCODY, DRESSMAKER, C.B.A. Buildings, Broadway. LADIES own materials made up. Style and Pit guaranteed. '■■Httuiuvi a speciality. CLUB HOTEL STABLES. ORY, ROOMY ACCOMMODATION, CENTRALLY SITUATED. EVERY ATTENTION. ''our htrse Is well looker after here. U. THACKER.

€ ft m - <7/ ' 9 i a V. c cb The Children’s Choice BOURNVILLE CHOCOLATE is a Superb Confection, with a delicious flavour and of great smoothness. It is produced by a special process, the result being a Sweetmeat of highest quality. Cadbury's Mexican or Vanilla Chocolate —the best plain Chocolate tc send to our Soldiers at the front. ” 3