Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 31, 7 June 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO. LTD. ■ROaRWAt, STRATFORD. A KIM llttla Dairy farm Of 71 acres, freehold, all ui grass and oeen ploughed with the exception of about 10 acres; divided into 12 paddock*; no weeds; 5 roomed house, stable, trapshed, hay and cowshed; 3 miles from milway, handy to school and factory. £37 per acre; very easy terms to ' a good man. Stock (20 (sows, etc.) may be hod at valuation. No. 8-934 Nlaa plaoa aheap and cattle country, goo Acres (O.R.P. and L.I.F ), about 250 acres grassed, balance good bush; 4 paddocks; 4 roomed house in fair order; 2$ miles from township, school, etc; good road; 5) ■tiles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. 6-1028. Wa have n full stock of Crass and Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Garton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Bheaf Chaff, etc. MANURES. For all Crops—Lawes Superphosphate, Bonemeal. MACHINERY, —Farmers’ Favorite Drills (just arrived), Diso •pike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires Wire Netting, Staples, Sheep Dip, Calf-foods, Cow and Horse’ Covers. Cali or Write for Quotations. A. C. BELL, Lend Salesman.

the SMARTEST CIC IN TOWN “THE EGMONT.” Thera’* no denynig the fret that everyone likes their “turnout” to he the smartest—hence we are specially catering to the particular folk, but whose purseg (these war times) are not particularly big. Hero’e a few reawns why the “Egmont” gig merits this description: Real leather trimmings, gelid nickel mounts, “Collinge” steel axles, best hickory shafts, stee' or nhbor tyre*, and varnished or painted as desired. Come and sit in one. EGMONT ~,pr & CARRIAGE CO. WHEELWRIGHTS, COACHBUILDERS, ETC. AGENTS FOR Massey-Harris Farm Implements, Wasa Cream Separators, Champion Cooking Ranges, Unique Boiler Frames, etc,, Stratford.

FARMS. THAT ARE WORTH BUYING. ,11ft ACRES, 00 acres to lease, all in grass, all ploughable; 1 mile from creamery; 6 roomed house, small cowshed, on good road; lease has about 2$ years to run at an annual rental of 12s per acre. Price £3O for goodwill. :^ ;r * : Y : ' ' * . j SOO9 ACRES, IUB7 freehold, 300 Education Lease, 1400 in grass, 12 paddocks, sheep-prool fences, several acres ploughed; 4-roomed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway 5 miles from creamery, 2 miles from post office. Lease has 10 yea/ti to run. Rent of lease £lB 18s per annum. Price £5 per acre. £2OOO cash. MATTHEWS, GAMLIN & CO. AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD.

Newspaper Advertising A T oty of Li* recent lectures on advertising, gi.ven at Liverpool. England, Thomas Bussell, of Lon ion, emphasised strongly the value of newspaper advertising. iiThe time,” ha laid, "was ripe for a fffeat extension of alveriisit «r, and newspaper advertising must always be '/he mainstay of publicity.” He illustrated the ffeot that scientific adver Vising d ; d not add to the cost of good ont secured a material reduction of price, indeed, Mie more an article was advertised the cheaper it became, and the mou self-interest compelled the manufacturer i •> keep up the quality. Uertain articles of grea value to the public could neyer have been manufactured at all had it not been that advei rising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age wa« that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertiser mV Vhe "OmairaM K*vfe* v> petals »*a that—“U*lombtedly the Irak and mem advertising force of the present day is the newt paper. Sere is a leld so vast and to complex that - needs one most careful study of every varying esnoltiou to M«uara»ely estimate its possibilities, and a whole #rejy of specialists and experts ia all branehes el eervio • sere Damn into being.”