Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 3, 5 January 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE 'AGENCY CO.. LTD.. BROADWAY 9* STRATFORD. “HOW McDOUGALL(S) TOPPED THE SCORE.’ ;• At the Manawatu Show held recently, McDougalls’ Dip secured Ml of 157 awards, and if out of 18 championships, besides winning “Short” 100 guinea Challenge Oup and the Southdown Society’s (England) fik.llj.iiy Cup and at the Canterbury Metropolitan Show users of “MeDougalls”o aptured 19 out of Ifl Championships, and 182 out of 240 awards, beailes 19 specials. The merino classes were not included. At the Dunedi* Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record was 70 awards out of 101, 8 Ohampionahipi out of 13, 10 Specials, including **Lj»we’B” and “Little’s” Cups. U & ~~ r • -* * * - •I - ■ *■* * yjMhr!*, u>„-. wood JUST LANDED: - ■.. - 'H MOWERS. HAY RAKES. INSPECTION INVITED. flv.' :i-r FARMS (THAI AHA WORTH BMYRNM. AIR IS—freehold. AH ia gran aad frops ; 4» mbh stamped, ft *»•»■ duefca, all pJoughaWe; aurtallMi roadj 11 aciks from ftnaila Iran school aad areas scy. ft-x«cmedd house, cowshed and petinildiagej good erokard. Prln lift til ear nr«, £2*i sash, ■alaau 1 mn at i par asst ’ ACRit—Freehold, ii) la grass aad, crops; all ploughable; ICO stamped and ploughed; 18 paddocks, sheep-proof fencing, road, • mile* Cron Inglewood, 1| mile* from store, poet aad hatter factory, | mile from creamery. Ift- , oenerete yards, eikbau oowsmu, stable, and other Priee lift par asre, «imc eaefc, «?iaaea au*; PIR LEASE Iftft AO II KB—Freehold, AU in glees .and crops script shelter hush, dii s«na‘ jploaghahlo, lift aorta ploughed; • miles from railway, II Bubo Clean, creamery, ft-roomod house, shed yards, eta. Own* m iriM lease far i years «s If s dd par acre with aiauae ■I Wi JR. MATTHEWB. GAMLIN & C KDOraOIWOM, fcAJSfe & OtrMIaSSJOM AGBKSa, tmiwm I*.

ft U ■ - THE SMARTEST GIG IN TOWN-THE “EGMONT.” THERE’S no denying the fact that everyone likes their “turnout” to he the smartest —hence we are specially catering to the particular folk, but whose purses (these war times) are not particularly big. Here’s a few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Colling©” stoel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Como and sit in one. EGMONT 10ACH & C‘ RRIAGE C° WHEELWIHAHTt, COACHBUILDERS, 4TC. AGENTS for Massey-Same Tara Implement,, Wasa Cream Separators Champion Cooking Sanges. Uaiqu Boiler Frames, etc., Stratford. Wi • m & Newspaper sing ■’ A . . A T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fmt that scientific advertising did not add to tIV of goods, but secured a material reduction of price. Indeed, the more an article was advertised ihe cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to ihe public could never have been manufactured at all l ad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial-Review*’ points out that-“ Undoubtedly the first and most potent Advertising force of the present day is tht newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate |ts possibilities, and a whole army of specialists And experts in all branoh.ee of service have come into being.”