Page 8 Advertisements Column 1

Southland Times, Issue 21092, 26 May 1930, Page 8

Ll “Good Wine Needs No Bush.” In these days when inns are usually named after deceased celebrities, and when the “cheer’’ which they dispense is, in the view of some critics, mainly compounded of chemicals, we have lost sight of the fact that wine was once an almost sacred' fluid. “This,” said Caliban to Stephano, “is a god, and bears celestial liquor.” Bacchus was the ancient wine god, and the ivy was his sacred plant. Why this parasitic growth, and not the vine itself, should have been thus honoured is a matter of conjecture. Until recent times an ivy-bush was the sign of houses, both public and private, where good liquor was to be had. Hence, “good wine needs no bush” is equivalent to saying that a sound article needs no advertisement. For the fame of merit spreads like wildfire, and the best advertising agents are satisfied customers. Like all trite sayings, this one falLs short of the truth. Every business man knows that the best of goods must be made known to the public by means of advertisement. But all the “bushes’’ in the world will not keep up the sales of bad stuff! Eve’s EplGrAtns D&spite. the, |Y—leek o[ bfhckin.Gr, ger the, neco \ / eYeninG- V x?Go cons V" — plenty \ \ support. i \