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Southland Times, Volume III, Issue 250, 2 May 1866, Page 2

It has been continually represented to the proprietors of this journal that the aLsencs of. a daily advertising sheet was an immediate inconvenience to the business men of Invercargill, and in consequence, some time since, it was determined to secttre for the Southland Times a daily issue which would meet the requirements of the commercial community, and at the same time not involve ourselves in loss. We announced such as being determined upon. The several plans to accomplish this end, which have been suggested as the basis of our- future action were many, but the one we have adopted we believe to be the best calculated to answer the requirements of advertisers, and not prove unprofitable to ourselves. We propose publishing the Southland Times and the Weekly Times as usual ; but there will be an additional issue, to be called the Southland Times Advertising Sheet, which will be published on alternate days, thus creating for this journal a daily issue. The advertising sheet, will contain commercial, shipping,, telegraphic, and other matter of immediate interest. This sheet will be distributed gratis, thereby ensuring to advertisers a large circulation throughout the town and suburbs. This we conceive the most pei'fect system of advertising. It has been tried in England, America, and the Australian colonies with marked success, and there is no doubt it will answer here. We would draw attention to the scale of advertising published elsewhere. It will be seeu that the scale of charges of the Southland Times has been considerably reduced, and the Southland Times Advertising Sheet is fixed at merely a nominal amount, viz., sixpence per inch for all advertisements which are ordered to appear in the regular issues of the Southland Times. This is an experiment for which we anticipate success ; it fully supplies the commercial community wnh facilities, and enables vs — possessing complete and improved machinery together with other perfect and large appliances — • to, at any time, bring out a daily paper of increased size, and of a first-class character. The experiment will be fairly tried, and if that support is awarded which promises received would lead us to expect it must prove a success. We take this opportunity to announce that MrC. H. Reynolds, who has for a long period ably conducted the Southland Times, retires from all active management, consequent on his entering into other^business engagements which will demand much of his personal attention. Mr J." J. Ham will fill the vacated office, and take the management of the newspaper department of this establishment. All letters, either business or literary, are requested to be addressed to the " Manager," Southland Times office. Our contemporary has announced an intention of publishing daily. It is to be hoped he will persevere in his enterprise, and not abandon his resolve to imitate the business arrangements that the conductors of this journal ha y e adopted, a practice which not unfrequently, on his part, has been resorted to, Competition in journalism, if lairly carried out, is as beneficial to the public as competition in any other business, but when conducted under no system it becomes a reckless imitation of long acquired knowledge of a business which the imitators imperfectly understand and still moi-e imperfect know how to work out. Our plans have been matured and our line of operation decided upon — the cost calculated, and the future forecast. Can our conemporary say the sam ?