ADVERTISE OR FOSSILISE.
LONDON, March 5. 1 ‘ Advertising has increased more : the present decade than it Has in tl last century, and it will continue - increase. If you do not advertise yc fossilise,” said Lord Dewar, openiii a poster exhibition in London. He added: “The prophet withoi honour is the one who does not kno jiow to advertise. Samson got son wonderful advertising results when t took two columns and brought dow ■the house.”
Sir William Veno (chairman an managing director of the Veno Dru Company, Ltd.), speaking at the adve tising luncheon, said: “I spent £324,00 on advertising last year. It was not s much an expenditure as an investmen Eighty per cent of it I spent in tH dailies and weeklies, because I alvyayi put the Press first, as details can $ explained in the newspapers, I
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Shannon News, 28 March 1929, Page 2
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138ADVERTISE OR FOSSILISE. Shannon News, 28 March 1929, Page 2
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