BRITISH ADVERTISING SCHEME.
The value of advertising was pointed out oh Saturday night to the members of the Christchurch Tomato and Stone Fruit Growers' Association by Mr G. A. Green, secretary of the New Zealand Horticultural Trades' Association.
"Not so many years ago the tomato business in Great Britain seemed to have reached its apex, and at that time there appeared the menace of the Continental tomatoes, which threatened to extinguish the home trade altogether," said Mr Green. "Faced with competition, the Lee Valley Tomato Growers' Association was formed. This was soon extended to cover the whole of the British Isles and the Channel Islands.
"Standard packs were adopted and a bond signed, under which twopence per case was and is contributed for the purpose of advertising British tomatoes and how to use them," he added. "Mr Lars Larsen, the president of the association, has been the brains o£ the scheme and his ideals have been embodied in the advertising, which has been carried out at an average cost of £12,000 per annum. The advertising scheme has resulted in doubling the sales of tomatoes at reasonable prices.'' ' . /: ■'..■'
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Shannon News, 31 August 1928, Page 2
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187BRITISH ADVERTISING SCHEME. Shannon News, 31 August 1928, Page 2
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