“THE DAIRIES OF NEW ZEALAND.”

Shannon News, 1 April 1927, Page 3

“THE DAIRIES OF NEW ZEALAND.”

PUBLICITY IN LONDON. The promotion of trade within the Empire is the particular function of the Empire Marketing Board, which from time to time issues valuable and interesting reports dealing with various aspects of its work. One of the Board's latest activities is the display all over ! the United Kingdom of a series of very striking and artistic posters, in which New Zealand products have their place. The Chronicle has received from the Board a large photograph taken in "Whitehall, London, opposite the end of Downing Street. It shows a little groip of London citizens inspecting the posters sat up there in a special frame. Such a photograph, we are informed, might have been taken at lunch time on any working day :n recent weeks. The .poster on the extreme right is a New Zealand" dairying scene depicting the outside of an up-to-date dairy factory with the milk arriving. The subject is evidently taken from Taranaki as Mount Egmcnt rises impressively in the background. ''Ships in the Channel" is shown in'the centre with a Canadian haivest scene and accompanying letter press on the left flank. Mr F. C. Herrick painted the New Zealand and Canadian ■■ picture's and Mr Norman Wilkinson, it.l., the centre piece. This set of posters is being displayed all over London and the largest cities of the United Kingdom and, although tha Whitehall site, being at the heart of the Empire, is perhaps unique, the frames are everywhere being erected in especially favourable positions. The object of the display is to bring home to the people of this country by vivid pictorial appeal the importance of the Avork of their fellow British citizens in the Empire overseas. - The descriptive lutterpross attached to the New Zealand view is as follows': WHENCE CAME THE HERDS?— Just over a hundred years ago, the first cattle were shipped to New Zealand. The great dairy herds of New Zealand have been bred from stock bought from the farmers of Britain. To-day in New Zealand, every night and every morning, a million cows are milked. The herds went from Home. WHENCE CAME THE MEN?—The men and women that built up the greadairy industry of New Zealand were Englishmen and Scotsmen, Welshmen and Irishmen. They are proud of their race. The men went from Home. Every year you eat £17,000,000 worth of New Zealand butter and cheese. Every year New ' Zealand buys from you £24,000,000 worth of the goods you make. So each country helps the other. Empire Buyers are Empire Builders.