NEW ZEALAND’S ATTRACTIONS.

Shannon News, 12 June 1925, Page 3

NEW ZEALAND’S ATTRACTIONS.

PUBLISHING THEM ABROAD

The complaint has been made so frequently both by New Zealanders and visitors to the country that New Zealand has. not been advertised abroad to the extent that her attraction to the settler and tourist warrants, that the statement has come to be accepted as an indisputable fact. It was refreshing therefore to receive from the Department oi Railways to-day, a copy of a booklet issued by the Department for distribution throughout England, Australia, Canada, U.S.A., Africa, India, and the East, where in all, one hundred thousand copies will be distributed. The booklet, which is. an attractively produced brochure of the main scenic, sporting and industrial features of the country, is of nine inches by eight in size, with a striking lithographed cover. A map of New Zealand sets out the routes of the •various railwlays, and twenty-four pages are devoted to descriptive matter and an admirably selected series of photographs. More important still the descriptive matter is brightly and attractively written and there is no question but that the booklet will do much to advertise the Dominion, abroad. Obviously carefully compiled, there has been gathered into small compass a resume of the manifold attractions of the country, attractions which even New Zealanders are all too unfamiliar with. An extension in the scheme of distribution so as to make the booklet available - to New Zealanders also would be worthy of the consideration of the Department. Commencing with a general survey iof the physical features of the country and history of its settlement and development, the booklet devotes some space to a description of the climate of the country, with its absence of severe variation, a fact which it is stressed has largely contributed to its rapid progress. Attractively written as has been stated, the careful abstension from exaggeration is a pleasing feature. The statements made are carefully confirmed by official figures, just as the claims for the scenic attractions of the country are supported Ly photographs admirably chosen and attractively produced. The Department of Railways is to be congratulated on their effort, which it is to be hoped merely marks the commencement of a more energetic system of Dominion advertising.