BAD BUSINESS.

Shannon News, 16 September 1924, Page 2

BAD BUSINESS.

POOH PUBLICITY FOR DOMINIONS’ CHARMS.

To be placed in a pusitiou where one is ashamed ot one’s country is not a pleasant experience. Yet it belel a Levin lady, as she regretfully confesses, during a recent holiday visit to Honolulu. It is the practice at the State Tourist Office in the city to give regular ’ screenings of moving pictures exhibiting the tourist attractions or the united States and the Pacific'lslands. Twice monthly the programme is reserved for Australia and New Zealand. On the Dominion’s day, the Levinite confidently took some of hex; friends along to give them ocular proof that this really was “God’s Own Country.” To her utter disappointment and chagrin she found that the New Zealand display merely consisted Of a few futile lantern views which gave a totally inadequate impression of this country’s manifold beauties and unique physical features. The officer in charge stated that these were the latest views and were obtained lrom official sources in New Zealand. By comparison with the attractive showings made by other states and countries, New Zealand’s display was a pitiful one and not calculated to turn the attention of a single visitor in this direction. As there were forty or fifty people present—all potential travellers—the sole New Zealander l'elt that she had been badly let down. The Levinite points out that thousands of Americans visit Honolulu every year and could be easily reached by a little judicious punticity. One direction in which New Zealand fell down badly in ooipparison with other states was the distribution of illustrated pamphlefe.and folders in hotel lounges and steamship offices. The opinion was expressed that an artistic publication on these lines would do a great, deal in bringing the Dominion’s beauties under the notice of American travellers and gobd spenders. i