IT PAYS TO ADVERTISE.
London, tJanuary*2.l. “Thirty years ago we had the world at our feet,” said 'Mr Burtison, the managing director of Day and Martin's, the one-time famous blacking manufacturers, “but when the change from blacking to polish came we neglected to keep our name before the public.”
This was a frank confession that the now historic firm finds itself m difficulties.
A meeting of the shareholders postponed a decision to deal with flic assets pending a final decision to raise the money lo save the business. Mr Burtison said : “We. failed because we did not advertise.”
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https://paperspast.natlib.govt.nz/newspapers/SNEWS19230206.2.11
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Shannon News, 6 February 1923, Page 3
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98IT PAYS TO ADVERTISE. Shannon News, 6 February 1923, Page 3
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