VALUE OF ADVERTISING.
Speaking at a meeting 01 tomato growing in England, where it was decided to spend £12,000 in advertising to popularise tomatoes, Major Monro, of Coven Garden, London, stated that the National Federation of British growers formed a distribution association. Some people were not disposed to financially support the scheme, but did not mind the results. He added: “Last year when green • gooseberries were low in price, we sent out posters throughout England. Within a week" the price for goose-' berries had doubled. This year oranges were down to 13/ and 14/ a . case, r got out a poster on the efficacy, of orange juice for combating " influenza, and letters by doctors In support of same. Three days after the poster was issued, oranges, although we were getting considerably more in, wfent up to 20/ and 22/. This shows what can be done.” '
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https://paperspast.natlib.govt.nz/newspapers/SNEWS19220825.2.23
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Shannon News, 25 August 1922, Page 3
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145VALUE OF ADVERTISING. Shannon News, 25 August 1922, Page 3
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