Go West! SH4

Ruapehu Bulletin, 22 June 1993, Page 1 (Supplement)

Go West! SH4

Ruapehu 's reasons for people to use State Highway Four as an alternative to State Highway One and the Desert Road have been well and truly underlined in recent days, and the council is making sure people get the message. Ruapehu Mayor L v Garrick Workman has I 8 heen, quQt^ii^ in national m^M^nciudihg,., the city daily papers

Television New Zealand, saying he can't fathom why people would want to use State Highway One when the alternative route, through the Ruapehu District, was quicker and not prone to closure. The route is rarely closed due to ice and snow in winter while SH1 is regularly closed in winter. "We don't get ice and Turn to page 2

SH4 the way togo

trom page 1 snow, it's a far shorter route if you're travelling through from north to south or vice versa and there's not the usual sort of traffic that would hinder you on SH1," said Mr Workman. The council's marketing arm is promoting the route as a scenic route in an attempt to draw more traffic, tourist and otherwise, through the district. Extra traffic would generate more revenue, says the council's marketing manager Bruce Rollinson, with the public and towns along the way gaining direct benefit. The council is negotiating with BP for more 24-hour seven day servi'ce stations along the route.