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Rotorua Morning Post, Volume 2, Issue 371, 4 November 1932, Page 6

The first pipe of the day! Can you beat it?" asks "Oid Smoker," in a South Island paper. "I rise at 5 a.m., winter and summer, and the first thing1 I do is to light upi. I smoke all day long, but that first pipe is easily the best! Sometimes I am asked if I never suffer from burnt tongue. I never do! But then you see, I am particular in my choice of tobacco. Were I to, be continually puffing some of those foreign brands we wot of, I certainly couldn't indulge so freely as I do. But my tobacco is "New Zealand toasted"— the pick of the basket for flavour and 'allure." It contains so little nicotine that it is hardly worth mentioning! This tobacco undergoes special treatment at the factory which destroys most of the nicotine in jt." Another feather in the cap of "toasted!" IToui* brands only remember: Riverhead Gold, Navy Cut No. 3, Cavendish, and Cut Plug No. 10, But 'ware of imitations!