NOT BENEFICIAL

Rotorua Morning Post, Volume 2, Issue 314, 30 August 1932, Page 2

NOT BENEFICIAL

PRICE-CUTTING DESCRIBES AS UNWISE IN BUSINESS. TVTv, Herbert N. Casson, Canadian who has gained an international repntation as a writer on business ethics, social problems, and labour movements, has the following: — "The price-cutter is worse than a criminal. He is a fool. He not only pulls down the standing of his goods, but he pulls down himself and his whole trade. He scuttles the ship iri which he, himself, is afloat. "Nothing is so easy as to cut prices; and nothing is so hard as to get them back when once they are pulled down. "Any child can throw a glass of water on the floor, but all the wisest scientists in the world can't pdck that water up. "Who gets the benefit of price-cut-ting? ; "Nobody. "The man v/ho sells makes no net profit; and the man who buys soon finds himself getting an inferior articl'e. ' i ! j "No manufacturer can permanently j keep up the standard of his goods if j the price is persistently cut. Pretty ! soon he is compelled to use cheaper | materials, and to cut down the wages of his workers. "The man who cuts prices puts up the sign: "This way to the junlc shop." "He admits his own failure as a | salesman. He admits he has been d'sj feated according to the Marquess of j Queensbnry rules of business. He adj mits he cannot win by fighting fair. ' "He brands himself as a hitter-be-i low-the-belt. j fIf the business world were dominated by price-cutter s, there would be j n'o business at all. j "Price-cutting, in fact, is not business any more than smallp'ox is health."