BUTTER MARKET

Rotorua Morning Post, Volume 2, Issue 283, 25 July 1932, Page 7

BUTTER MARKET

PROVISiONS OF THE NEW MARKING ORDER EXPLAINED. SALESMEN'S INSTRUCTIONS. Commenting on the new "marking" order imposed hy the British Board of Agriculture, with a view to niinimislng the confusion of customers — both retailers and individuals — by the multiplicity of brands and also to stimulate a healthy publie opinion in favour of Enipire produce, the London offiee of Joseph Nathan and Co., has advised its New Zealand house as f ollows : — "Wo confidently expect that the new marking order will give an added impetus to our saies of pure New Zealand butter in half and 11b. pats, and to give you sorae idea of the work our principals are doing, we should like to quote from a recent circular issued by theni to their New Zealand butter salesmen": — Butter Marking Order Do your retailers lcnow what the butter marking order means to them? Do they realise how it will affect them? Are you prepared? You,. will he asked many questions — you are not only salesmen, but also serviee men and experts on butter — you must be able to answer any queries. For your information: — (1) It shall not be lawful to sell or expose for sale any imported butter unless it bears an indication of its origin.

(2) In the ease of wrapped or packed butter, the indication must appear on the packet. (3) In bullc butter it is suffieient if it appears on the container, or the label attaehed to it. (1) When bulk butter is retailed in small quantities, a show tieket must be exhiblted clearly visihle to the purehaser bearing this indication of origin, but in this case the retailer is not required to niarlc each packet as sold. Blended butter: — Five permissible markings are given: (a) The word "Empire," if the whole of the butter included in the blend was produeed within the Empire, or the word "Foreign," if the whole of the butter included in the blend was produeed in foreign eountries, or (b) The cxpression "Partly Empire and Partly Foreign," if part of the butter included in the- blend was produeed in the Dominionr. and outside the United ICingdom, and part was produeed in foreign eountries; (c) "Partly Foreign" if the blend consists of foreign butter and butter produeed in the United Ivingdom; or (d) A defmite indication of all the eountries or origin of the butters forming the blend; or (e) The words "Including foreign butter." For your guidance, we append a list of likely questions, giving answers in aecordanee with our interpretation of the new order. (1) When does the butter mark-

ing order hecome operative? — June 17, 1132. (2) Does butter produeed in Englanu, Wales, or Scotland require to he marked? — Ilome produeed butter, not blended with imported butter, need not be marked, but must be marked if blended with imported. (3) Am I required to have label or show tickets on all imported butter exposed for sale? — Yes, all imported bulk butter must bear.a label or show ticket clearly visible to the purehaser, indicating the source of origin. (4) What size of letter must be used? — Not less than half an inch in height. (5) Having busy periods on Friday and Saturday I prepack on Tliursday — may I use a plain wrapper? — No! except where butter is wrapped in the presence of the purehaser, it is necessary to use a wrapper printed in aecordanee with the Act. (G) May I use plain wrappers when delivering orders to customers? — No! A properly printed wrapper must be used. (7) My butter wrappers are alreauy piinted "Pure Dairy Butter," or "Creamery Butter" — is that suffieient? — No! The wrappers must also bear the wording* in aecordanee- with the regulations for imported butter, in letters not less than one-twelfth of an inch in height. (8) Must I enclose a label or show ticket with 71b., 141b., or 281b of bulk butter supplied to small shopkeeper? — Yes! All imported butter must bear a label or show ticket in letters less than one half-inch in height.