PUBLICITY NECESSARY
The false economy of those Britjsh manufacturers and business proprietors who cut out newspaper advertising as one of the first means of reducing their expenses during periods of trade depression was strongly condemned by Mr. Selfridge at the second British Glass Convention at Buxton some time ago. -'Those people do not recognise," he said, "that advertising is a necessary elernent o'f expense in their businesses. In the fliificult times through which We are at present passing we must impress th'e public Who are our custOttiers that we are still in business at the old stand and doing business in the same old way. "The great public i s constantly changing all over the world. Since it 'came'to Londori 24 years ago half the public has changed, and in another 24 all will have changed. "I plead for publicity and the intelligent use of printer's ink. There arO many kinds of publicity, but perhaps the most used is th'e newspaper."
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https://paperspast.natlib.govt.nz/newspapers/RMPOST19320708.2.58.10
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Rotorua Morning Post, Volume 2, Issue 269, 8 July 1932, Page 7
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161PUBLICITY NECESSARY Rotorua Morning Post, Volume 2, Issue 269, 8 July 1932, Page 7
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