AUSTRALIAN BUTTER
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MARKETING PLAN TO PREVENT BLENDING AND BUILD CONSUMER GOODWILL UNIFORM BRAND PROPOSED
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itec. liec. », iu.ou p.m. SYDNEY, Tuesday. Representatives of co-operative and proprietary butter interests in all parts of Australia to-day decided to form a company for the marketing of Australian butter abroad, and also for making it better known and insuring better prices for the producer. The company will have a capital of £50,000 divided into 10,000 shares of £5 each, with power to increase or reduce the capital. The company will be named "Australia Dairy Products, Ltd." The speakers complained that upwards of 50 per cent of the Australian butter now marketed in the United ICingdom fell into the hands of blenders and lost its identity. The object of the company was to make sure that a larger quantity of Australian butter reached the consumer direet and thus created an increased demand and more substantial goodwill. The blenders might not like the in-
novation, but they were not running the risk and were running counter to Australian interests. The company, it was argued, could also deal more largely in pat butter, using a uniform brand for all States. A committee has been formed to give effect to the conference's decision.
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Bibliographic details
Rotorua Morning Post, Volume 1, Issue 92, 9 December 1931, Page 5
Word Count
209AUSTRALIAN BUTTER Rotorua Morning Post, Volume 1, Issue 92, 9 December 1931, Page 5
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