BRITISH MARKET

Rotorua Morning Post, Volume 1, Issue 28, 25 September 1931, Page 3

BRITISH MARKET

Press Assoeiation —

dominions' chance LONDONERS RESPOND TO URGENT APPEAL TO "BUY BRITISH" PUBLICITY WILL PAY Rec. Sept. 24. 9.5 p.m.

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By Telephone — 'Post Speciai Service. LONDON, Thursday. In response to the Government's urgent appeal, London stores report , that there is a marked increase in , the demand for British and Dominion products, particularly food stuffs. All the indications are that the time is most opportune for a big trade push here from overseas. People are increasingly realising the importance of reducing foreign demands. Housewives everywhere are

asking before purchasing whether goods are British, Australian or New Zealand. There has never been a greater opportunity for strengthening the Dominion's hold on the British market and any propaganda efforts now are likely to be well repaid. Newspapers give prominences to the New Zealand Dairy Board's effort, especially the picturesque phrase about the sailing of "the Empire butter fleet" of 35 ships from New Zealand by the end of November. The New Zealand Dairy Produce Board has issued a statement in view of the prospect of a diminution of foreign imports following the departure from the gold standard. The board assures the public that New Zealand will make on unprecedented effort to increase food supplies on the Home market without higher prices.