Page 6 Advertisements Column 2

Rotorua Morning Post, Issue 4, 27 August 1931, Page 6

Cabled from London the other day that Londoners now consume 50 per cent. less aleohol and smoke 100 per cent. more tobacco than formerly. Yet the enemies of the weed will insist that smoking invariably leads to drinking, and that the conflrmed smoker is usually a confirmed sot. But the eablegram seems to give the lie direct to that assertion. It is a lie, because tobacco often does away with the eraving for alcohol. And- while loquor, taken in excess, fuddles the brain, and destroys the ability to think clearly, tobacco has precisely the opposite effect. It is a sedative and nerve-soother. But 1 beware of over-indulgence in tobacco un- \ less it's pure! If overloaded with nicoi tine, as the foreign tobaccos generally are, it will infallibly wreck the health, sooner or later. The world' s purest tobacco is the toasted New Zealand. The toasting kills the poison, leaving the tobacco pure, sweet, mellow, fragrant — and innoeuous. There are only four brands of toasted: Riverhead Gold, 'Cavendish, Navy Cut No, 3, and" Cut Plug No. 10. 201

THE CAR OF SUPREME COMFORT AND VALUE— THE REO.— F. GOODSON, AGENT. ■ " " \