Page 2 Advertisements Column 5

Pukekohe & Waiuku Times, Volume 9, Issue 535, 28 May 1920, Page 2

There is a widely accepted impression that the profits of picturetheatres resemble the proverbial "gold mine," states the Auckland Star. This, however, is not borne out by the experience of shareholders in such concerns. In a recent inquiry into the earnings of some leading Auckland theatres it was said that at least three theatre companies had not paid any dividend for several years, another company paid 2% per cent., a fifth 6 per cent., while even the most successful had only earned about 9 per cent. Taking into consideration the many risks incidental to the business, picture theatre investments are evidently not such a payable proposition as is generally supposed.