A DEFINITION OF ADVERTISING.

Pukekohe & Waiuku Times, Volume 9, Issue 494, 6 January 1920, Page 2

A DEFINITION OF ADVERTISING.

Power 4>t Printer's Ink.

"Advertising meaus telling the people your business story—and then telling it to them again and again," writes Jerome P. Fleishman. "You never heard of the SlipEasy collar, let us say. You've been having a deuce of a time every day trying to get your tie to slip into its proper position after you had tied the knot. You've wasted a mi'e of swear-words, but still that blamed old tie will stick, tug as hard as you can.

"Well, some fine morning you pick up your newspaper and you see an attractive announcement of a new collar that does away with tie-tug-ging because it provides plenty of space for the neck-wear. 'That's a good idea,' you say to yourself. That evening you see that advertisement again. Then maybe you see it a third time. Or possibly it's a different ad, telling about the same collarBy this time it has made such an impression that you determine to try one of those collars, just to see if it will do all that is claimed for it. "It does. Your confidence n advertising goes up several pjints. You throw away your old collars and buy a supply of the Slip-Easy kind. What made you a purchaser of the new article ? Advertising—persistent, common-sense advertising. That is what printer's ink can do. That is what it will do for your merchandise. Advertising will daliver the goods if the goods live up to the advertising." -Life.