ON ADVERTISING.

Pukekohe & Waiuku Times, Volume 8, Issue 472, 14 October 1919, Page 2

ON ADVERTISING.

The following example of the power of advertising is taken from the " Evening Star " of Washing, ton, D.C. It is a good specimen of American humour, and was printed as here shown, and not set in lines as verse:—l asked eight dollars and a half for one fine black Polled Angus calf, which price was not too high; [ hoofed it west, I hoofed it east; endeavouring to sell the beast, but no one wished to buy. Day after day I toiled along, and bored men with the Bame old song, " I have a calf for sale; I ask eight bones and fifty cents, for this unequalled critter, gents —who will dig up the kale?" Then said a friend, " Oh, rest your feet, and quit your wearing out the street, and howling by the year; spend fifty cents and advertise your sawed-off cow of pocket size, and buyers will appear" I followed up that sane advice, and put my jaded feet on ice; and when the ad. appeared, ten customers came to my gate; one bought the calf and paid the freight, the others bucked and reared. And thus, by printing little ads. the wise man gathers in the seeds and rests his aching corns; a little ad. will make more noise than noise than fifty-seven busy boys, all tooting on their horns.